Linklaters go with InterAction for CRM – goodbye SAP

LexisNexis Enterprise Solutions (, a leading provider of content and technology solutions, today announced that, Linklaters, a leading global law firm, has selected LexisNexis InterAction as its preferred CRM tool to be deployed across all its locations. Following a successful pilot, Linklaters selected InterAction for the solution’s ability to support relationship management activities and its ease of use, especially via Microsoft Outlook. (Legal Technology Insider sources show the firm previously ran a MySAP CRM application.)
“As a leading global firm, we support clients wherever they do business, and we need the very best supporting infrastructure to help us manage increasingly complex global relationships,” explained Graham Leigh, Global Marketing Director, Linklaters.
“In the current economic climate, a CRM-led approach to business is indispensable for law firms of all sizes. We are continuing to see strong demand for InterAction worldwide because it is an adaptable solution that can be tailored to meet the unique, individual needs of small and global firms alike,” said Alan Fraser*, General Manager, LexisNexis Enterprise Solutions. “For global law firms like Linklaters, it is a robust cross-border solution that helps easily implement CRM best practice, regardless of the extent of the organisation’s geographic spread and business culture. We are delighted to be working with Linklaters.”
* See last week’s story on Alan Fraser taking over from Tim Cheadle as head honcho at LexisNexis Enterprise Solutions.