NetDocuments cranks up EMEA competition stakes with Mark Craddock hire

Mark Craddock, one of the legal technology market’s leading sales management evangelists, has joined NetDocuments as Director of Sales in EMEA, and will lead international efforts to continue educating the market on the advantages of a modern, cloud-based document and email management solution.
“We are thrilled to have Mark onboard to lead our sales efforts in EMEA,” said Matt Duncan, CEO of NetDocuments. “Mark is no stranger to exceptional growth, as he led FWBS into an acquisition with Thomson Reuters in 2011 and, under his leadership, created an international sales team, including a top tier global channel program. His leadership and experience in engaging large law firms will be invaluable, as global adoption of cloud-based document management continues at such a rapid pace. Mark is well equipped to support the exceptional growth at the company and be a valuable asset amongst our outstanding team of industry leaders.”
Mark spent many years in some of the largest global technology firms, helping improve IT strategy and developing business initiatives to reduce costs and increase productivity for their clients. With leadership roles at Microsoft, Toshiba, and most recently, Thomson Reuters, Mark is a proven industry professional who has the tools to lead NetDocuments’ global efforts as the company continues to experience high levels of growth. “NetDocuments is undoubtedly the leader in what they do and recognized in the industry as the most progressive, modern, and scalable option available for law firms today,” Mark Craddock said. “In my travels throughout law firms, I see challenges that can be solved through NetDocuments’ cloud-based solution. I am excited to now represent the company in a role where I can be more involved in the document and email management initiatives of the firm.”
COMMENT: During his 10 years with FWBS (and later Elite), Mark Craddock was instrumental in transforming it from a company selling a product – MatterSphere – nobody really understood to smaller law firms, into one of the jewels in the Elite crown capable of handling the document and matter management needs of the largest enterprises, whether law firms, in-house legal teams or corporations. Thanks to his product evangelism, by the time he departed from Elite, there were more Thomson Reuters Elite customers running MatterSphere (208) than Elite 3E (128).