Our video interview programme Talking Tech is back for a new series and we start with Patrick Hurley, the VP of Customer Advocacy at Thomson Reuters Elite in London, who is talking about Elite’s new Business Development Premier system, how it differs from earlier CRM software and why bizdev is now so important to law firms. Did you know that with traditional CRM systems, over 60% of the data they contain is out of date within just six months?
According to Patrick, Elite’s new mantra when it comes to business development is : Find it – Win it – Work it – Analyse it. We’ll also be hearing about Elite’s own new approach to customer account management called Customer Advocacy.
This video runs for just over 7 minutes – click on the image and the video will open up in a fresh browser window/tab.

All Talking Tech videos are produced by Austin Faure Communications/The Legal Review in conjunction with Charles Christian and Legal IT Insider.