SearchFlow has a new logo – it is an owl – that is all

The conveyancing search business SearchFlow has a new corporate identity and logo – it is an owl.
Here’s the blurb…
Designed by Industry, an award winning global brand consultancy, SearchFlow’s eye-catching owl logo cleverly symbolises the world of property conveyancing. With magnifying lenses for eyes, the owl surveys the landscape below, embodied in its wings.
Sholto Lindsay-Smith, Director of Industry, comments “The all-seeing owl with its ability to skilfully scan the land, its astute senses, and binocular and wide field of vision, was the natural icon to illustrate SearchFlow’s accurate and comprehensive property search and survey solutions. It is a bold and distinctive brand and we have been encouraged by the positive response to the owl brand in the early market testing.”
Here is the old logo.