MyFirmsApp turns to Amazon Lex to build interactive apps

MyFirmsApp – a UK app and mobile technology provider that has traditionally focused on the accounting sector – says it has been given the go-ahead to use the technology behind Amazon Alexa to deliver a more conversational experience for its app users.
The Darlington-headquartered company, which has notably expanded out its offering to include law firms, will use the automatic speech recognition and natural language understanding of Amazon Lex to build a new generation of apps that interact with users and the Internet of Things in a more human way.
In a statement the company said: “The potential to add a voice or text chat interface to create bots on mobile devices that can help with basic tasks is set to transform how lawyers respond to customer requests and make them more productive.”
Revealing that it is still early days in MyFirmsApp’s law firm journey CEO Joel Oliver said: “This ‘virtual’ member of staff will help the financial adviser retain trusted advisor status by appearing to be available at all times.” However, the same is certainly applicable to lawyers.
In its AWS re:invent conference in October 2016, Amazon announced three new toolkits for developers building apps on Amazon Web Services. Developers can now build Amazon Lex, Amazon Polly and Amazon Rekognition into apps, instead of developing their own AI and machine learning software.
Amazon Lex enables you to publish voice or text chatbots to mobile devices, web apps, and chat services such as Facebook Messenger, Slack and Twilio. AWS claims developers can “create your own chatbot in minutes, building conversational interfaces into your applications.”
Management consultancy firm Janders Dean is one of the first-known in the legal sector to use a chatbot in its interactions with clients. Amy interacts with clients and schedules meetings.