Leaving Intapp to set up your own consultancy business is clearly catching, as former VP of marketing Dan Bressler resurfaces into the professional world with the launch of strategic marketing consultancy Meridius LLC and four large clients under his belt.
After taking some time off from Intapp, Bressler began engaging with clients in around April, and is now providing PR and marketing advice to FileTrail, Aurora North Software, InOutsource, and Wilson Legal Solutions.
Speaking to Legal Insider, Bressler said: “My value proposition is bringing a diverse set of skills coupled with an understanding of the market and this is resonating with clients.
“These organisations have a great story to tell and part of it is just helping them figure it out and help them through the process. I help with the overall messaging and go to market strategy by applying the fundamentals of strategic marketing. A lot of people hear the word marketing and think promotion but that’s just one tool.”
He adds: “There is so much hype and indecision out there but this is not rocket science, it just requires discipline, authenticity and the human touch.”
Norm Mullock, Vice President of Strategy at Wilson Legal Solutions said: “I worked with Dan for seven years at Intapp and ascribe a lot of our success in effectively communicating a story of change to Dan’s leadership. As an inaugural customer in this new venture, I am excited to work with Dan to help Wilson share its own story of evolution to help the industry deal with an ever-growing list of business, system and information challenges.”
Bressler is collaborating on some instructions with former Intapp director of communication Eureka Endo, who left Intapp earlier this year to set up communication agency ideaspace.tech.
Former Intapp legal sales and marketing head Kaye Sycamore left the company this summer to, you guessed it, set up her own consultancy – Kaye Sycamore Limited – which focuses on transformation and change management.
Bressler said: “It’s wonderful to have a network of peers and colleagues that you can bring together to solve client problems.”