Guy Adams joins Intapp to engage UK and EMEA law firm leaders on one platform strategy

Objective Manager’s chief operating officer Guy Adams has joined Intapp as practice group lead, professional service firm leaders and partners, engaging with the UK and EMEA legal market’s most senior leaders on how Intapp can help them further their strategic objectives via its platform approach.
Having expanded its offering to cover everything from client onboarding, workflow, ethical walls, time recording, client development, CRM, and now pricing, Intapp is already engaging law firm managing partners and CEOs on the benefits of having their data in one place, with one vendor.
Adams’ role is similar to that of Darryl Cross in Washington, United States, who he will be working with, as well as VP of the leaders and partners practice, Patrick Archbold, who is based in Minnesota. Cross, a former high-performance coach, joined Intapp in February of this year to help evangelise for Intapp and pull together a community of managing partners, practice leaders, and senior partners.
Adams told Legal IT Insider: “Darryl, myself and Patrick will be working closely together and in fact, my role is the mirror image of Darryl’s for everything out of the US. The idea is that we work together as cohesive practice and it’s a reflection of how important the UK market is to Intapp: while it’s a Silicon Valley-based company, the UK is a big market for us.
“You’ve seen all the things that Intapp is acquiring and they have bought a lot of good software but we are moving to a space where leaders of law firms will want to talk about our holistic platform and how they bring their data together. My role is to have those conversations and understand the challenges and the strategies and how we can help.”
This will not be without its challenges, given that each of the elements of Intapp’s platform traditionally have different buyers within a law firm, and those buyers are not normally the senior executive.
Adams, a former Norton Rose Fulbright tax lawyer and well-liked member of the legal community, has been at Objective Manager for almost five years, for the last year as chief operating officer but for the circa four years before that as chief marketing officer. Before Objective Manager he was a legal recruitment director at Arlington Chase.
The hire comes as Intapp looks to fill a number of positions, including an implementation expert, solutions engineer, and operations specialist, professional services. Take a look at our jobs board for further details.
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