“Too great an opportunity”: Bill Burch joins ECFX as co-founder and CRO

He announced this year that he is retiring to the Caribbean but that retirement has been extremely shortlived, as Thomson Reuters Elite’s former VP of global sales, Bill Burch this week once again entered the legal technology fray as co-founder and chief revenue officer of electronic court filing startup ECFX.
Burch, who will be based in Washington D.C., rejoins former Thomson Reuters colleague and ECFX co-founder Dan O’Day, who was previously VP of sales and client services at court docketing provider American LegalNet.
Founded in January, ECFX will provide law firms with an electronic interface to the courts’ system. It has already signed one major global law firm and one US firm, despite the fact that it’s not fully built yet and the company will be running in earnest only in October.
O’Day, who will be based in Venice Beach, California, said: “Bill will help with our go-to-market strategy and in securing key accounts as well as having responsibility for all areas of revenue.”
Burch, who worked for Thomson Reuters Elite for just under 30 years, said: “I fully intended to retire but this was too great an opportunity. ECFX means that when someone files a document electronically, our system will give law firms notification and not just one person but whoever is appropriate and will file that notice in the document management system. It will also file any document that the firm needs to file with the court.” The timing is good because, Burch points out, “Most courts have electronic filing capability but in some, it is becoming mandatory.”
Here is a link to a video about the new company: https://vimeo.com/345356129