TR acquires plucky start-up.
Founders exit.
Innovation ends as engineers focus on integration with other TR products.
Prices go up so customers can pay for the TR acquisition.
Start up becomes neglected division or simply a cash cow.
Customers leave.
TR starts migrating customers to something else.
Company is forgotten.
Other plucky start-up starts acquiring customers.
(Elton John sings)
It’s the circle of life!