Peppermint wins first US client

As first released in The Orange Rag

Peppermint Technology has won its first US-based customer, we can reveal, as AmLaw 200 law firm Dickinson Wright signs up for Peppermint’s Microsoft CX365-based client relationship management system. Pinnacle is Peppermint’s US delivery partner, in another first for a partnership that was put in place around four months ago. We understand that Peppermint was up against Intapp in the competitive process.


Dickinson Wright has over 500 lawyers across more than 40 practices and industries, practising from nineteen offices. According to the National Law Journal’s 2020 NLJ 500 ranking, Dickinson Wright is ranked 103 in the US.

The firm will be implementing Peppermint’s CRM solution – called Client Engagement – initially to modernise its marketing and business development activities.

Peppermint first engaged with Dickinson Wright in October last year. The firm was looking to swap out Thomson Reuters Elite Business Development Premier, which TRE announced in 2019 is to be sunsetted.

BDP is built on Microsoft Dynamics and COO Michael Kolb added:

“Peppermint’s ability to natively integrate into our broader Microsoft 365 strategy was also a significant factor in our decision and perfectly complemented our digital-first approach.”

Speaking to Legal IT Insider, Peppermint’s director of business development, Matt O’Callaghan said:

“We are providing the software and Pinnacle is delivering it, so it’s revolutionary for us. We are looking to expand into the US and expand our partner network.”

While O’Callaghan said that the focus at the moment is on delivering its first project, it appears likely that Peppermint, which also has a partnership with Wilson Allen, will expand its own operations into the US. However, O’Callaghan said:

“Partnerships are so important to us: we’re a software company, not a consultancy, so it’s about enabling people to use the product.”

Pinnacle was already working with Dickinson Wright, which is expected to go live in August. The client engagement system will be integrated and draw data from the firm’s TRE 3E time and billing system. O’Callaghan said:

“You have to do that if you want to get the most out of a modern CRM system and if you want a 360-degree view. You can start to surface how much you bill, and start pointing Power BI at that and getting rich data from it. It’s pivotal that you have integration with the PMS if you want a CRM that not just there to capture a few contacts and opportunities.”