Alma Asay joins Crowell & Moring in senior innovation role

Alma Asay has joined Crowell & Moring as senior director of practice innovation and client value. Asay was most recently an evangelist at Litera, which she joined from Integreon in March 2020, having sold her cloud-based litigation management platform Allegory Law to Integreon. In an interesting twist, Litera acquired Allegory last year.

At Crowell, we’re told that Asay will focus on driving efficiency, delivering measurable value, and creating customized innovative service solutions in partnership with the firm’s clients.

Asay was a lawyer for more than six years at Gibson, Dunn & Crutcher before launching Allegory.

“Alma brings a holistic approach to our client-facing efforts, drawing on her unique breadth of experience and valuable perspective recognizing the different legal and corporate roles she has held,” said Ellen Dwyer, chair of the firm’s executive committee. “She has a keen understanding of what clients need and some of the challenges they face having been on the business side as a founder and CEO of her own company.”

Asay will collaborate with lawyers, as well as the firm’s client development, pricing, legal project management, and information technology teams to deliver high-value, customized solutions to the firm’s clients in areas including matter management, process improvement, knowledge management, and technology applications. On the client front, Asay will partner with clients’ legal departments and legal operations teams to understand their priorities and challenges and deliver cost-effective and valued solutions.

“I’ve learned a lot as an entrepreneur that I’m excited to apply to my new role, including the power of listening and what it means to deliver actual, sustainable innovation. I look forward to working with Crowell & Moring’s exceptional team to find new ways to deliver the highest level of service to clients and create innovative solutions to strengthen the firm’s already top-notch legal service offerings,” Asay said. “Something that I’ve come to realize from my ten years in legal technology is that we need to focus less on technology as the solution to fix all things and more on the specific challenges that clients are facing in real time.”