Samantha Jefferies joins fast-growing legal app builder Fliplet 

We take a look at some of the functionality that is driving demand for Fliplet among firms including Clifford Chance, Skadden Arps, Eversheds Sutherland and Hogan Lovells, as well as corporates such as Colgate. 

DocsCorp’s former vice president for EMEA Samantha Jefferies has joined fast-growing enterprise app building platform Fliplet, which is now working with 10 of the top 20 global 100 law firms. DocsCorp was acquired by Litera in March 2021, after which Jefferies became sales director for large law. She joined Fliplet in January as global head of new business.  

Fliplet, which enables customers to develop and maintain multiple apps from one platform, has also just employed its first-ever US accounts manager, Katie Bray, who was also previously a sales manager at DocsCorp. Jefferies commented: “Quite a lot of our new business comes from US law firms and it’s great to be working at Fliplet with Katie, who has a lot of experience in the US and will help our expansion into North America.” 

Fliplet was founded in 2013 and its no-code editor enables non-developers to create their own apps. It has a library of pre-built app templates for things like events; training; remote and office management; internal comms; directories and pitches; and crisis management, where it is seeing a high demand for its dawn raid capabilities. 

Jefferies told Legal IT Insider: “Fliplet is known for ‘an app’, not necessarily for the whole platform, but that’s what the large firms are really buying into. Ultimately firms see that everyone spends so much time on their phone and you have it in your pocket. It’s a great way to communicate internally and with clients and because Fliplet is no-code it means you can pivot quickly with an app because of COVID or for any other reasons.” 

On 17 January Microsoft reported an issue that meant users across Australia, North America and Japan couldn’t access their emails and Jefferies says: “They couldn’t email, so having a push notification that you can send to the whole company is really useful.” 

The dawn raid app means that clients can immediately contact the right lawyer and that firms can triage information without having to answer the phone. Firms can also create directories so that – of particular use while people are working from home – they are able to see what experience people across an organisation have, and what groups and communities they are part of. Jefferies said: “It’s a much quicker way to search for what cases and matters someone has been involved in.”  

Most firms use their intranet to provide this information, but Fliplet integrates with SharePoint and HighQ. Firms such as Mills & Reeve are now using Fliplet as an IT portal, to help inform staff as to what technology is in use and available and direct them to the right place.  

Multiple apps often cause IT teams concern in terms of the implications of shadow IT, however Jefferies says: “You’ll find most firms have apps and this gives them control back – it allows them to have all their apps in one secure platform rather than running the risk of multiple apps across the business.” 

Fliplet was founded by CEO Ian Broom and in March last year hired Neil McDougall from investment management group Rasmala as COO. It now has nearly 50 members of staff and are currently recruiting for another US sales role and a sales engineer.