Melody Easton joins Fliplet as CMO

UK-headquartered legal apps builder Fliplet has bolstered its senior ranks with the arrival of new chief marketing officer Melody Easton, who joins from Prosperoware. Prosperoware was acquired by Litera in January.

Before Prosperoware, Easton was at DocsCorp, which was acquired by Litera in March 2021. She joins former DocsCorp colleague Sam Jefferies, who joined Fliplet in February as global head of new business.

Easton’s arrival is something of a DocsCorp reunion – other recent hires include Katie Bray as US accounts manager. Bray was previously a sales manager at DocsCorp.

Fliplet is growing fairly rapidly and in March last year hired Neil McDougall from investment management group Rasmala as COO. It now has nearly 50 members of staff. 

Easton said: “The thing that drew me to Fliplet was not only the people and culture but the platform. I’m used to technology such as HubSpot and Canva – both of which are no-code/low-code platforms. These tools have changed the way we deliver content and I no longer have to use agencies or outsource these roles. They can be created and managed in-house and that’s a win-win in my book. The idea of doing the same with apps at Fliplet really excited me. I keep telling people that if I can build an app, then anyone can.”

Fliplet was founded in 2013 and is now working with 10 of the top 20 global 100 law firms. It helps customers to develop and maintain multiple apps in one platform.  It has a library of pre-built app templates for things like events; training; remote and office management; internal comms; directories and pitches; and crisis management, where it is seeing a high demand for its dawn raid capabilities. 

Speaking to Legal IT Insider in February, Jefferies said:  “You’ll find most firms have apps and this gives them control back – it allows them to have all their apps in one secure platform rather than running the risk of multiple apps across the business.”