LexFusion selects Nexl for CRM

After what is described as a “painstaking evaluation” of client relationship management providers, legal tech collective LexFusion has selected Nexl for its own CRM management, replacing Microsoft Dynamics.

LexFusion says that it selected Nexl for its ability to automatically and securely capture interactions, enrich contacts, keep data up-to-date, and uncover relationship insights. “No other system automated so much previously manual effort, let alone added so much net new functionality, like collaboration and project management tools, that previously seemed labor prohibitive,” Nexl said in a statement out today (12 January). The selection will hold weight given that LexFusion is in the business of assessing best of breed technology for inclusion in its go-to-market collective.

In a glowing reference, Joe Borstein, CEO of LexFusion said: “I love using Nexl, both individually and as the CEO of a growing company. It enhances my personal customer interactions and has proven foundational for proper collaboration among our expanding team.” He added: “LexFusion is instrumental in the go-to-market efforts of eleven of the most dynamic legal innovation offerings on the market—from rocketship startups to publicly traded titans. We may run the most complex CRM in the industry. I say that as the former sales lead at some of the largest, most prominent, and most diversified players in this space. CRM is core to our business. We need it to be damn near perfect. Nexl not only makes data entry a breeze, it makes data access a pleasure due to the no-touch capture, low-touch automation, and robust enrichment.”

Borstein points out that Nexl is clearly designed with lawyers and other white-collar professionals in mind. He said: “It instantly and graphically surfaces the web of intersecting relationships between the buying and selling organizations. When you get that meeting, that one shot, you show up at your best. After email, Nexl is the most critical piece of our technology stack.”