Clio integrates Google Ads within PMS to provide “competitive advertising strategy”

Clio has announced a new integration with Google Ads to enable lawyers to more easily promote their firm on Google Search, capture leads from nearby residents, and manage their advertising spend, all within Clio’s platform.

It is hoped that Google’s Local Services Ads for Clio will transform how lawyers grow their law firms and create new demand for legal services. A pay-per-lead format means that lawyers will only pay for advertising if a potential client contacts them through a local ad on Google.

“Legal demand is moving from the offline world to online, with most of that demand happening on Google Search,” said Jack Newton, CEO and founder of Clio. “Our research indicates that more than half of clients find a lawyer by navigating online channels—meaning that a law firm’s reviews, website, and digital presence are increasingly critical to law firm growth. Working with Google to embed the management of Local Services Ads into Clio is a significant help to lawyers, allowing them to navigate a competitive advertising strategy that’s simple, affordable, and effective.”

Lawyers can manage ad campaigns directly in the Clio Grow dashboard.

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