Todd Miller, the founder and former CEO of gwabbit, Inc, has acquired a majority interest in new kid on the block legal CRM provider TRĒ, which was founded by CRM veteran consultant Chris Fritsch. Miller has become CEO of the US-founded company. gwabbit was an enterprise relationship management solution acquired by Intapp in 2019.
TRĒ says its USP is a new ‘super-lean’ approach to implementation. Making its debut at Legalweek in January, Fritsch said: “TRĒ is a revolution in CRM. Its contact and relationship management reimagined, eliminating common points of failure and removing system management and data entry and data quality headaches.” The claim is that TRĒ can be deployed in only 5-minutes and includes data quality management and data cleansing, eliminating the need for data stewards.
“TRĒ was built for the marketing and business development professionals who use CRM in law firms every day,” said Miller. “TRĒ’s AI sources the best possible contact and relationship intelligence content for its built-in eCampaign solution. Firms no longer need to wait months or years for results from their CRMs. TRĒ delivers instant value to firms and instant wins for the firm’s MBD champions.”
TRĒ is offering prospective client firms the opportunity to trial the product, free of charge, for 30 days.
“An added benefit of TRĒ’s 5-minute deployment is that it eliminates the need for CRM RFPs,” added Miller. “Firms can now compare competing CRM solutions side-by-side, using their own data to determine which solution is best for their users.”
The value of the deal has not been disclosed.
See:
Legalweek 2024 round-up: The tech to watch out for (yes, including some AI)