Harbor today (18 March) announced it has acquired CLIENTSFirst Consulting, a circa 80-strong client relationship management and data quality management services provider based in the United States.
Harbor currently provides assessment, implementation, and management of marketing technology solutions including CRM, experience management, and proposal generation, as well as AI tools. The acquisition of CLIENTSFirst Consulting, which was founded by Chris Fritsch, will enable it to scale its services in those areas. Fritsch joins Harbor as vice president of marketing technologies.
“As AI and digital transformation drive disruptive change in marketing, the technology available to law firms – particularly for strategic decision-making and business development – is showing signs of healthy consolidation and innovation,” said Matt Sunderman, CEO of Harbor. “Law firm CMOs and CBDOs are not only driving AI experimentation, they are also asking for strategic advisory services to help them make the most of the data they already have to better serve their clients – faster, more efficiently, and with more personalization – as they ramp their organizations for growth.”
Sunderman added: “The acquisition of CLIENTSFirst enables Harbor to scale the services we deliver to leading firms as they harness advanced automation and data in new ways to accelerate growth in an increasingly competitive market.”
Founded in 2007, CLIENTSFirst Consulting has provided marketing technology consulting services and CRM implementation services to hundreds of law firms and other professional services firms.
Fritsch said: “Joining Harbor is the best possible outcome for our clients in the legal community and for our team. As part of Harbor, we are able to provide even more clients with access to an unparalleled breadth of services, and access to experts with a deep understanding of the business of law, as well as legal technology and operations.”