Crimson is an AI platform built to help litigation teams manage complex disputes. Founded by a machine learning specialist, an AI engineer, and a litigation lawyer, here is everything you need to know about the cloud-based vertical LLM application and the people behind it. Crimson was just yesterday (30 May) revealed to have been selected to A&O Shearman’s innovation incubator Fuse.
How would you describe your company to a friend?
Crimson is an AI platform that helps litigation lawyers stay on top of their cases. We make it effortless to organise and analyse case files, find key information and prepare first drafts. Our tool helps disputes teams achieve better outcomes, saves litigators several hours per week, and allows lawyers to focus on the work they find most interesting.
And to a techy?
Crimson is a cloud-based vertical LLM application optimised for legal reasoning tasks, built on top of enterprise-grade infrastructure with strict data isolation.
When were you founded?
September 2024.
By who?
Amine Amor, David Strömbäck and Mark Feldner.
Amine (pictured above) is an AI and machine learning specialist who has presented at industry-leading AI research conferences. He previously helped scale a Series B startup’s AI capabilities from the ground up and contributed to its growth to 130+ employees.
David (pictured above) is an AI engineer with around 10 years of industry experience. Before co-founding Crimson, he worked at AI research labs, startups and major corporations. Most recently, David was head of data science and led a team of 13 AI engineers at Flutter International, a $40bn company.
Mark (pictured above) is a litigation and arbitration lawyer who spent more than seven years at Clifford Chance, WilmerHale and Willkie Farr & Gallagher, where he litigated dozens of cases. Together at Crimson, we’re solving the disputes-specific pain points that Mark experienced firsthand as a practising lawyer.
Who are your key managers/senior execs?
Amine shapes our product strategy as CPO and ensures Crimson’s features address our customers’ most pressing pain points. As CTO, David leads on technology and focuses on AI, infrastructure and security. Mark is Crimson’s CEO and looks after the commercial side. He also uses his experience as a litigator to align our product with the realities of legal practice.
Who are your target clients?
We work with litigation and arbitration teams that handle complex commercial disputes, whether at specialist boutiques or within larger firms. Our customers include several leading disputes practices in the UK and in the US, and we’re now expanding to other jurisdictions.
What is your plan (growth strategy)?
We believe the best growth comes from building a product that lawyers genuinely love to use. That is why we invest heavily in onboarding and early customer success. Our goal is to make the product so indispensable that growth happens naturally through word of mouth, referrals and internal expansion within firms.
And your key achievements?
– Crimson has been accepted to Y Combinator, the world’s leading startup accelerator, with an acceptance rate of less than 1%.
– We are thrilled to be working with A&O Shearman as part of the firm’s Fuse programme, which supports the most promising legal tech startups.
Have you received investment?
Yes, from US-based venture capital investors. More to be revealed soon!
Have there been any key changes in direction since you were founded?
We have always been laser-focused on complex disputes, and we are confident that this continues to be the right direction for Crimson. In our conversations with law firm partners, litigation and arbitration lawyers, innovation managers and IT specialists, we have heard time and time again that disputes teams need technology that is tailored to their work. AI platforms are no exception.
What are the key challenges in your market?
The biggest challenge is knowing what not to build. There are countless ways in which AI can make litigation more efficient, but the best products solve a few critical problems exceptionally well, rather than trying to do everything. We work closely with our customers to make sure we implement the features that make the biggest difference to their practice.
Tell us something people don’t already know about the company?
Between them, Crimson’s co-founders have lived in 12 different countries.
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