Akin Gump, an AmLaw 50 firm with 20 offices around the world, has expanded its partnership with client relationship management provider LexisNexis InterAction. Akin Gump has used InterAction in its marketing department since 2007 but has selected the solution as its firmwide business development platform after a competitive market review.
It will transition to the hybrid cloud interface and chief marketing and business development officer Aleisha Gravit said: “We will be leveraging advanced integrations with leading solutions in areas such as email marketing, alumni management, experience management, and more. Our goal is to build a streamlined interface that provides our lawyers with insight on every current and potential client from a holistic view with centralised data.”
Akin Gump particularly liked InterAction’s individual and company dashboards as well as new functionality that provides business planning capabilities for top-level practice initiatives. Another driver for the decision was InterAction’s newly redesigned pipeline management functionality, which Akin Gump plans to integrate with their proposal system to help track opportunity outcomes.
“Akin Gump was looking for a system that would help lawyers build their business, grow relationships with clients, and collaborate across practice groups and offices,” said Scott Winter, director of product management for InterAction. “The firm recognises the value of a system that was built from the ground up for the unique needs of law firms. In today’s competitive environment, a holistic, data-based solution to managing relationships with current and potential clients is more critical than ever, and we are excited to expand our relationship with Akin Gump and its attorneys to help them achieve success and meet their goals.”