Aderant announced today that Australian law firm Russell Kennedy has successfully completed the first phase of its Aderant CRM4Legal implementation and has begun a firm-wide deployment to strategically manage client relationship data and interactions.

Aderant CRM4Legal gives firms the capability to easily create and maintain a clear view of clients from first contact through marketing, matter management, and on-going client care. With tools to enhance a firm’s marketing, business development, and client care processes – along with native Microsoft Outlook integration – Aderant CRM4Legal delivers a fast, flexible, enterprise-wide solution.

Richard Scott, business development manager for Russell Kennedy said, “When selecting a CRM system, we were conscious of ensuring it would be adopted across the firm and not simply sit as a silo within marketing and business development. The user-friendly interface and tight integration with Microsoft Office makes CRM4Legal a system which our lawyers are eager to embrace, and it is the catalyst for our firm wide roll-out.”

Project manager Brendan Frankcombe added, “Because of Aderant’s excellent client support, CRM4Legal’s ease of use, and the extensible Microsoft Dynamics platform, this has been one of the most successful software implementations we have undertaken. The fact that we can access data from our non-Aderant practice management system further extends the value of CRM4Legal.”

Chris Giglio, chief executive officer for Aderant, said, “Since our acquisition of CRM4Legal in August 2011, we have gained significant new business around the world. Building the product on the Microsoft Dynamics CRM platform allows us to pursue an innovative and comprehensive development plan that will continue to extend the capabilities of CRM4Legal far beyond the traditional constraints of other historic CRM systems.”

Comment: Other histoic CRM systems! That’ll be LexisNexis InterAction he is talking about. We met with the Aderant senior management team when they were in London recently and they were very bullish about CRM4Legal’s prospects as a serious challenger to the increasingly sclerotic InterAction CRM system. And Aderant are not the only people that LexisNexis need to be watching. Thomson Reuters Elite are also talking about the next generation of CRM to come out of their Hubbard One stable and suggesting that before very long Elite users will also no longer need to turn to InterAction for a CRM solution.