Here's an update on a story we filed earlier this week…

Next month sees the official launch of a Microsoft CRM package called CRM4Legal, developed for law firms by Microsoft gold partner Client Profiles and distributed locally by Tectura Hong Kong Limited. According to Paul Lee, Dynamics Business Lead, SMS&P for Microsoft Hong Kong, CRM4Legal is “the first CRM system for law firms that provides an integrated platform that leverages Microsoft's Performance Point Server, SQL Server Reporting Services, SharePoint 2007 and Microsoft Office to really optimise a firm's assets and improve practice performance”. CRM4Legal also supports Microsoft's Unified Communication Vision working with Office Communications Server 2007 and Exchange 2007. CRM4Legal provides quick and easy access to all matters, people, and companies from within Microsoft Outlook to let lawyers and staff use a system that connects the benefits of marketing to a law firm’s usually deep knowledge of its clients.

Whit McIsaac, President and CEO Client Profiles, said the system addresses the rapidly changing legal services marketplace. “A Microsoft product that specifically targets CRM for the legal market illustrates comprehensively that law firms really do need to start taking this area seriously,” he said. “Competitive pressures, consolidations, mergers and specialisations make it essential that law firms get closer to clients to maximise opportunity to generate new work – particularly in cross marketing and client referrals. Law firms need to be proactive in reviewing CRM for their businesses.” There is also the issue of risk management – the ability to effectively manage the lawyer/client relationship through the stages of client/case screening, engagement/non-engagement, disengagement – also systems and trails that support effective lawyer/client communication. Integration with social networking sites – Facebook, LinkedIn etc – is also becoming a requirement.

Client Profiles’ Director of Global CRM Strategy, Michael White, believes that an enormous surge in demand for CRM applications in the Asia-Pacific legal industry has made it important for Client Profiles to develop a strategic group of joint-venture partners throughout the region. “When we looked at the Hong Kong market, we were delighted to see that Tectura Hong Kong had already identified the legal market as one of their strategic growth initiatives. We could not be more happy to have Tectura as our teammate for delivering solutions to the Hong Kong legal marketplace. With our own new office in Sydney, led by local Director David Blumentals, Client Profiles is well positioned to support Tectura in sales and support throughout the region.”

“Tectura Hong Kong continues to demonstrate its commitment to Microsoft Dynamics CRM, the legal community and the advancement of legal technology, this time by delivering a legal vertical CRM solution that lawyers will actually want to use,” said Eric Fung, Executive Vice President, Tectura North Asia. “There is a strong demand for Microsoft Dynamics CRM worldwide. Combined with Client Profiles' law firm experience and credibility, this software release in Hong Kong represents a certain win for the legal services marketplace.”

For more information: David Blumentals, Director, CRM Strategy, Asia Pacific Operations
Client Profiles, Inc
+61 (0)409 245 354

Original posting… Client Profiles, the company behind the CRM4Legal product – the only serious competitor to LexisNexis Interaction in the legal CRM space – has followed up its recent link-up with Alphawest in Australia by entering into a partnership with the Hong Kong office of Tectura Limited. The deal gives Client Profiles the alliance gives them a partner with experience in the Asia-Pacific region and extensive knowledge of the Microsoft Dynamics suite.

• We will still be reporting on Client Profiles' activities in the UK & European market in next week's Insider newsletter.