Baretz+Brunelle announced today (22 January) the creation of a “NewLaw practice” to be led by well-known industry executives Brad Blickstein and Beatrice Seravello, who have joined the firm as partners. This new practice group will advise law firms and others in the legal ecosystem on “ways to thrive in the modern marketplace.”

Blickstein, founder of the eponymous Blickstein Group, has been studying, analyzing and reporting on how legal services are purchased and delivered for nearly 30 years. Seravello, meanwhile, has held C-suite positions at several Am Law 100 firms including Arnold & Porter Kaye Scholer, Blank Rome and Dechert, where she has played an integral role in the global law firms’ management and operations.

“Corporations are changing the way they buy legal services, so law firms have to change the way they market, sell and deliver them to stay competitive,” Baretz+Brunelle co-founder Spencer Baretz said. “No one is better equipped to help law firms and the other players in the market with this significant business challenge than Brad and Bea, two of the industry’s most well-regarded professionals.”

Through four key services – Intelligence, Consulting, Development and Marketing – the NewLaw practice group plans to provide “definitive and actionable solutions” to better enable businesses in the legal industry to strategically compete, operate, and increase revenue and profit.

“Legal services providers and in-house departments need to continue to find new ways to better understand each other and extract more value from their relationship with each other,” Seravello said. “Brad and I have devoted much of our careers to helping them do that. Joining together at Baretz+Brunelle is both a culmination of our work and an exciting new start for the industry.”

As always, the devil will be in the detail and we will report back when we know more about how B&B plans to execute its plans and differentiate itself from existing consulting practices, but these hires will definitely set the market talking.

More information on the NewLaw practice can found at: www.baretzbrunelle.com/newlaw.