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Blake Dawson selects Interaction as its new CRM

LexisNexis today announced that leading Australian law firm Blake Dawson has selected LexisNexis InterAction as the firm’s client relationship management (CRM) solution. InterAction will help Blake Dawson streamline contact and matter information stored in disparate sources to provide a truly integrated approach to contact and prospect information management. Blake Dawson has 181 partners and 500 lawyers with specialist legal skills covering more than 40 different practice areas,

Lex Melzer, Head of Marketing, Blake Dawson commented “After looking at several different options to replace our existing CRM, we found InterAction to be the best fit for our needs, offering us a single, integrated system to track and manage all client and relationship data. As all the data is centrally held and updated, time is saved across the firm, and the risk of data being entered incorrectly is greatly reduced. A real benefit for both us and our clients is the ability to identify and monitor profitable and important client relationships, as this will help improve service delivery and boost business development.”