Intapp has acquired Introhive competitor gwabbit, a West Coast-headquartered enterprise relationship management solution that captures and updates data from emails.
Gwabbit, which was acquired on 27 March to accelerate Intapp’s support for marketing and business development teams, is used by law firms such as Skadden, Arps, Slate, Meagher & Flom; Latham & Watkins; Sidley Austin; Jones Day; Cravath, Swaine & Moore; as well as Boston Consulting Group and Navigant.
It follows Intapp’s acquisition in August 2018 of CRM, deal management and business development software provider DealCloud.
Gwabbit, which was founded in 2008 and has 75 professional services clients, helps to improve the quality of contacts stored and determines their strength, based on recency and frequency of contact. Relationship intelligence algorithms evaluate interactions between firm employees, prospects, clients and other third parties to build a detailed picture of who knows whom and the strength of those relationships. Based on the data stored gwabbit will also prompt users to get in touch with important people that they haven’t contacted for a while.
It comes as Intapp develops its ability to provide AI-bolstered, zero entry CRM. The idea is that gwabbit will enhance the information in DealCloud. While the CRM is very much US-centric right now, the intention is that it will become global.
Intapp will not be ending any gwabbit partnerships or integrations and the entire gwabbit team including CEO Todd Miller will be staying on.
“In the professional and financial services industries, a firm’s professional relationships are some of its most valuable assets that are not being sufficiently leveraged,” said Thad Jampol, founder and chief product officer of Intapp. “By combining the high-quality contact and relationship data from gwabbit with the client and engagement lifecycle data contained in the Intapp platform, our customers will be able to leapfrog their peers in data-driven business development and collaboration.”
“Traditional CRM technology and data models often fail in professional services because their underlying platforms were originally intended for other industries with supply chains and sales forces,” said Todd Miller, CEO of gwabbit. “Professional services are fundamentally different and require a different approach in order to succeed. I am excited about Intapp’s vision, combining their industry platform with passive contact and relationship data that is purpose-built for partners and their marketing and business development professionals.”