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Could Proplr be a game changer for virtual dealrooms?

Farrer & Co has selected the Safelink system from Propelr Ltd as its new virtual data room platform. Farrer’s head of IT Neil Davison said “Safelink is the first data room facility I have seen that offers the right mix of functionality, security and price.”

Karl Anderson, the managing director of Propelr added “Safelink is differentiated by offering only the essential features, using a simple, modern interface and encouraging self-administration. This cuts operational cost and complexity, enabling data room to be employed in cases where it was previously not viable.”

Comment: Propelr’s data rooms are available either on a retail basis at or as a customised, private deployment with its own URL and deal-specific livery. Farrer’s went for the private option however a retail deal room is available from £2000 pa – this is in contrast to the £65,000 one law firm recently spent for six months’ use of a single data room provided by another supplier. Maybe Anderson and his team will awaken some latent demand?