Eclipse Legal push on into the CRM field
Eclipse Legal Systems is continuing its push into the CRM systems sector with the launch of its new Proclaim Lead Management System for handling new business enquiries system. The system integrates with Proclaim case management software.
Eclipse say “Many firms – of all shapes and sizes – are guilty of not properly tracking and nurturing enquiries (you may call them leads or prospects). Some firms duplicate effort by logging these initial contacts in third-party software systems. Some – and this is unforgivable! – do not bother tracking them at all. Just because an enquiry does not turn into a live client immediately, this doesn’t mean it should not be nurtured. Early enquiries can eventually turn into very profitable clients, and every enquiry should be treated seriously. They are costing you money after all, taking a slice of your marketing budget to generate.”