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Elite launches all new CRM solution – and it’s based on Microsoft Dynamics

Thomson Reuters Elite today announced Business Development Premier, a powerful new integrated platform designed to transform customer relationship management (CRM) and business development for law firms.

“The legal market continues to evolve in response to the current economic climate, law firm business development priorities and demands on in-house marketing teams. There is no escaping the fact that lawyers are under more pressure to deliver than ever before,” said Eric Sugden, chief technology officer at Thomson Reuters Elite. “In creating Business Development Premier, our intention is to establish the most advanced business development platform possible and target it directly at addressing the issues so keenly felt by law firms.”

Business Development Premier combines CRM and Enterprise Relationship Management (ERM) capabilities with company data from Thomson Reuters, competitive intelligence from Monitor Suite and optimized campaign management functionality. Business Development Premier is built on Microsoft Dynamics CRM technology. The Business Development Premier platform brings together Thomson Reuters Elite’s suite of products and data streams to reduce the amount of time spent on data aggregation and tactical execution within law firms, enabling users to concentrate on developing and executing their marketing and business development strategy.

The new platform also eliminates the long lead times and reduces high failure rates of traditional CRM implementations. Using enterprise relationship management (ERM) technology, the solution automatically uncovers and aggregates the most complete client data sources, cleansing the data in a fraction of the time required for a traditional manual implementation and freeing up staff to concentrate on more strategic matters.

The customer information is available and editable from a Smartphone or tablet, providing lawyers with anytime-anywhere access to client data, enhanced with relationship insight and competitive intelligence. Business Development Premier will be available in the cloud or on-premises.

Sugden said Business Development Premier gives law firm marketing leaders a better way to deliver and prove marketing value. ”The new platform allows secure and seamless management of campaigns through every step of the marketing lifecycle including planning campaigns, engaging contacts, converting opportunities into deals, and measuring ROI,” he noted. “Strategic planning is supported with deep competitive information and trend analysis across geographies, practice areas and industry groups. Marketing teams can engage targets effectively with campaign management, list management and email marketing.  For the first time, law firm leaders and marketing teams have an integrated tool that manages strategic business development information and work streams, adding a powerful new dimension to their business development activities.”

For additional information on Business Development Premier, go to

COMMENT: Thomson Reuters Elite first announced their intentions to develop their own all-new CRM application at last year’s user conference, when they also said it was their intention that Elite users would never again have to buy LexisNexis InterAction. And now they’ve done it, in a move which should also sweep away all the legacy clutter left over from Elite Apex and the Hubbard One product portfolio.

It is also worth noting that Elite have gone down the Microsoft CRM Dynamics route – as have Aderant with their rival CRM4Legal product. After a slow start, Aderant have now secured three significant top 100 US law firm wins at the expense of InterAction. It will be interesting to see how LexisNexis now address this technological shift, given their own CRM system is based on a platform that is nearly 20 years old. Incidentally, the identity of the three Aderant sites has not been formally announced but if you look around the resources on this site you will find the answer.