KPMG Luxembourg, a member of the KPMG global network of firms providing audit, tax and advisory services, has signed a deal for Lexis InterAction CRM from LexisNexis Enterprise Solutions. InterAction will be used by over 250 employees across the firm including partners, directors and senior managers alongside marketing and business development teams. The solution will put CRM at the centre of KPMG Luxembourg’s business operation and reinforce a culture of information sharing across the organisation.
InterAction will facilitate a customer-centric approach to business. Once integrated with KPMG Luxembourg’s practice management system, users will benefit from powerful relationship intelligence and a 360 degree view of its entire network of contacts, client organisations and prospects – right down to every single individual connection. This will enable KPMG Luxembourg to maximise the value of the firm’s relationships by improving its go-to-market strategy and client and prospect communications. With InterAction being accessible from within Microsoft Outlook, users will not need to log in to a separate CRM system. They will have access to the most up-to-date and accurate data at the click of a mouse. In addition, when out of the office, users will be able to access data on their smartphones and mobile devices as easily as on their desktops.
The marketing department will benefit from efficiency gains. By managing marketing events using InterAction, the team will be able to structure targeted events while saving valuable time. Similarly, the business development team will have complete visibility of the firm’s new business pipeline along with historic data on past wins and losses. This kind of analytical insight will help the team to devise successful business strategies in a timely manner to secure new customer wins.
KPMG Luxembourg chose InterAction for its proven integration capability with other business technology systems, the solution’s flexibility to meet the firm’s individual needs and LexisNexis’ accurate understanding of the organisation’s requirements. The ease of use offered by the dynamic integration between InterAction and Microsoft Outlook was a key factor in the firm’s decision in favour of the solution.