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Webinar: How UK Law Firms Get Recommended by ChatGPT and Other AI
30 September @ 4:00 pm - 5:00 pm BST
Free
Most law firm websites were built for Google, not Large Language Models. As prospective clients increasingly use AI assistants to research and compare legal providers, the signals that influence which firms are surfaced and recommended are changing.
In this practical webinar, we break down how LLMs assess and recommend law firms — and what your firm can do to improve its visibility across AI search.
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Who Should Attend: Managing Partners, Marketing & BD Directors, and Digital Strategy Leads.
What We’ll Cover:
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- Technical readability: Removing structural barriers and configuring your website so AI crawlers can effectively access and understand your firm’s expertise.
- Trust architecture: Building baseline trust by identifying the key registries, industry databases, and review sources AI systems may use to validate your firm.
- Authority signals: Building the external mention profile that helps strengthen your firm’s authority and visibility in AI-generated recommendations.
Live attendees will receive the opportunity to request a complimentary AI Visibility Audit for their firm.