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Eversheds awards Trovus CRM/web intelligence deal

Trovus, a specialist in developing actionable intelligence based on profiles of website visitors (and also one on the newest partners for the LexisNexis Interaction CRM platform) has announced a new contract with Eversheds to help the firm identify behaviour and buying signals from web intelligence about clients and prospects. The solution is already providing Eversheds with valuable client and prospect knowledge that assists its business development teams in engaging at the optimum time.

Eversheds wanted Trovus to work with its business development teams to transfer the skills needed to gain insights into key clients and prospects through the web intelligence gathered. The services provided by Trovus to Eversheds include a series of workshops to maximise the value of intelligence from Trovus company profiles.

Already the large volume of information gathered is supporting Eversheds’ business development teams in their engagement with fee earners, along with marketing campaigns such as client communications and search engine optimisation. Importantly, the solution integrates with Eversheds’ CRM initiatives. Trovus closely integrates with the InterAction CRM to allow customers to match Trovus's rich data profiling of website visitors with customer records held in the InterAction system, helping organisations build a deeper, more complete picture of the companies that visit their website and the relationship history that lies behind these visits.