International law firm, Eversheds Sutherland LLP, has selected Lexis InterAction Business Edge, a comprehensive cloud-based CRM solution, from LexisNexis Enterprise Solutions; to optimise the firm’s business development efforts and to support the growth of this newly merged entity. Business Edge will automatically provide the business development teams with firm-wide ‘lawyer to client’ engagement dashboards to assist and support the firm’s focus areas. Eversheds Sutherland will have complete transparency of its business development activity, including breadth, depth and strength of firm-wide relationships, coupled with forecasting and pipeline tracking to help the firm achieve its business growth goals and provide enhanced client service. The firm will be able to encourage accountability for business development processes across all stakeholders and establish a relationship development mindset for the firm.
Eversheds Sutherland chose Business Edge to enable the firm to define it business development focus, automate processes, and optimise client relationships for growth. The reporting capabilities offer timely and insightful management information, which was very attractive to the firm’s new leadership. This powerful insight will be accessible to all, in and out of the office.
Clifton Harrison, Director of Marketing and Business Development at Eversheds Sutherland, explained, “We enjoy using InterAction to improve the relationships we have with clients. The latest functional upgrade, Business Edge, will enable us to streamline our business development activity; and critically, the insightful analytics it offers will allow us to develop long term relationships with clients to support the firm’s growth objectives.”
Presently, Eversheds Sutherland is deploying Business Edge in the London office to all of its business development teams to complement and support their firm-wide and existing InterAction deployment.
Andy Sparkes, General Manager at LexisNexis Enterprise Solutions, commented, “We are delighted to have a firm of the calibre of Eversheds Sutherland on board. With law firms operating in increasingly complex and competitive environments, having an in-depth understanding of clients and prospects is crucial to turn opportunities into profitable business. At the same time, firms need to optimise their business development budget, time and resources. The analytics provided by Business Edge facilitates a strategic approach to business development based on informed decision-making.”