First UK legal blogging conference coming to London
The anonymous intellectual property barrister 'Geeklawyer' has announced plans for the first UK conference for blogging lawyers. LawBlog 2007 is supported by CPA Global and Freeth Cartwright and will take place in London at the offices of CPA on the 18th of May 2007. The event aims both to bring together, face to face for many for the first time, the community of UK lawyers and firms who write blogs, and introduce non-blogging law firms to what is rapidly becoming a 'must do' marketing activity in the digital era.
According to Geeklawyer: “Blogging has been a feature of the American legal scene for some time now and has been a successful part of many firms PR and marketing strategy. Individual lawyers are also finding that it gives them a presence and a platform to showcase their expertise to clients and prospects that they would not otherwise have had: that is the great advantage of the internet.
“Running a blog is not like running a corporate website. The technology and objectives are different. I've seen some horrendous mistakes and the firms who perpetrate them do themselves great damage. Part of the conference objective is to lay out to firms and lawyers alike the risks as well as the rewards, and the issues to be considered when deciding if and how to blog. We are hoping to have a wide mix of curious firms attending to find out what it is all about. But it isn't all going to be serious, I hope to do some good socialising with online friends as well as evangelizing blawgs to the curious.”
Speakers include several practicing barristers and solicitors who blog, Professor Jeremy Phillips an academic and blogger and American lawyer/blogger Dan Hull.