One thing we like about the people at the Nashville-based ediscovey systems developer Cicayda is they don’t mind using unconventional names for their products and services, so let’s say Hello to their new blog by Marc Jenkins, the company’s VP of Knowledge Strategy and Adjunct Professor of Law at Vanderbilt University. Called Flipping the Gorilla, it takes its name from the book The Invisible Gorilla, where the authors Chabris and Simons document the failure of half of participants to notice a Gorilla in a video* while performing another cognitive task. Marc’s blog focuses on better ways to conduct ediscovery in litigation so that you can not only find the “Gorilla” in your data but flip him upside down to your advantage.

Marc is also hosting a free 30 minute webinar THIS Thursday (19 December) at 11:ooam EST on the lessons of Malcolm Bradwell’s new book David and Goliath: Underdogs, Misfits and the Art of Battling Giants and how they can be applied to legal process improvement and litigation search methodology.

*COMMENT: I’ve seen the gorilla video and it is true. I saw mine at a driver re-education course after being done for speeding. We were asked to count a number of actions/tasks being carried out by the people in the video and out of the 30 people on the course (we do a lot of speeding in Norfolk) only one person spotted that half way through the clip, a man in a gorilla suit walks into the picture, dances about, and then walks off again. CC