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Knowledge is King: Manzama launches Signals for more data driven BD

Analysing news reports about your clients is hugely time consuming but Manzama’s newly-launched software Manzama Signals uses natural language processing (NLP) to do that for you. This is the announcement, out yesterday (18 January), will no doubt hit a sweet spot in many firms as they increasingly realise that business development, to be done better, must be more data driven.

Analysing news reports about your clients is hugely time consuming but Manzama’s newly-launched software Manzama Signals uses natural language processing (NLP) to do that for you. This is the announcement, out yesterday (18 January), which will no doubt hit a sweet spot in many firms as they increasingly realise that business development, to be done better, must be more data driven:

Manzama Signals leverages the latest techniques in artificial intelligence and deep machine learning to enable users to obtain meaningful and actionable insights highlighting critical factors impacting corporate health. Building on the success of the Manzama flagship platform, Manzama Signals will enable its users to develop a more relevant and complete picture of what’s happening with a company. Once news content about a company enters the Manzama system, Signals will analyze and classify it, NLP will automatically identify its valence – either negative or positive – in one of six operational (finance, partners, management, etc.) categories, and will return relevant, actionable knowledge, ready to be shared to users.

Manzama Signals helps bypass the need to read numerous news stories to be able to see patterns, draw important conclusions and find opportunities, resulting in more robust, data-driven business development planning.

“Many of our clients have expressed the need to shorten the business generation cycle, and while current awareness is critical to this process, the constant, un-ending volume of news presents a challenge to professionals and business developers alike. With Manzama Signals, we are able to offer a short-cut to action, and to help them read less and understand more about the events and trends that drive their clients’ and prospects’ businesses,” said Peter Ozolin, CEO and co-founder of Manzama.

Jennifer Reynolds Larivee (pictured), Director of Marketing at global law firm Akin Gump Strauss Hauer & Feld LLP observed:

“Having a comprehensive understanding of both our clients’ and prospects’ businesses, and being able to quickly pinpoint key areas where the firm can deliver value to them, is mission critical and helps set us apart from the competition. When we saw Manzama Signals, we immediately recognized its potential to help us augment the way we use data to accelerate the business development cycle. By focusing on the key indicators of company health, we have been able to find opportunities that used to take more time and resources to identify and act upon.”