Law on the Web for sale
The legal information websites LAW on the WEB (www.lawontheweb.co.uk) and Can I Claim? (www.caniclaim.com) are up for sale, and with a readership in excess of 750,000 unique users every year, all of whom are looking for legal advice and information, there is bound to be a lot of interest in acquiring the sites.
Offers are invited for the purchase of the
websites, together with
all the current information on the sites, documents sold through the sites,
current revenue streams and all future revenue streams. The domain names are
part of the package, together with other associated domain names. Formal offers in excess of £150,000 plus vat are invited before the deadline at midday on
Friday 13th June 2008.
“ I have been running the sites for more than 9 years now and it is time for someone else to take them to the next level”, explains former solicitor Martin Davies, who set up LAW on the WEB at home as a marketing exercise whilst still in private practice in 1999. “The potential for a forward-thinking law firm is huge with such a massive target audience. Just one £5 DIY document download a year to 5% of the current readership would produce revenue of £187,500 and a law firm could provide additional telephone support and follow-up, which we cannot do at the moment.”
Initially LAW on the WEB was just a directory of law firms that had websites. From there the site developed with the provision of some basic free legal information. It now has more than 200 pages. “Once we had a reasonable readership and good placement with search engines, I decided that I would work full-time on the site.” That was in early 2001 and a year later a separate site, www.caniclaim.com, was set up specifically to target personal injury and medical negligence work.
Last year LAW on the WEB received visits from more than 648,000 individuals, and this year figures are up by around 15%, with almost 250,000 unique visitors in the first 4 months of the year alone. In addition to revenue from basic legal document sales, pre-paid telephone advice and panel solicitor membership, the sites generate over 400 personal injury leads and nearly 200 medical negligence case leads per year.
“Given the changes that are likely to occur within the legal profession following the introduction of the provisions of Legal Services Act over the next few years, then any forward-thinking law firm ought to look at the opportunities that these websites will offer them to compete in a market that is likely to be dominated by some big hitters. The so-called era of Tesco Law is fast approaching. The AA, the Co-Op, the Halifax and Tesco itself are already diversifying into legal services.”
Alternatively another entrepreneurial solicitor might like to consider taking the sites on. As Davies says “It beats being in private practice, but still allows you to use all the legal skills that you have built up over the years.” A full information pack is available to any prospective purchaser on request at firstname.lastname@example.org or 01243 535377.