The Law Society of England & Wales has published a practice note guiding law firms on protecting their online reputation.

Law Society president Lucy Scott-Moncrieff said “Most law firms are now online and so are their clients, so online reputation matters. There is a whole generation who can’t remember a time before the internet. When they need legal advice, they will go online. In fact, a firm’s website is often clients’ first port of call. Facebook ‘likes’ and tweets also count.

“You can be proactive in building a positive online reputation to counterbalance any negative content. If there are some fictitious reviews or unflattering pictures from the office party that you’re not able to remove, that doesn’t mean the game is over.”

Scott-Moncrieff added: “Online is not a fad. It’s business and may cost you business if you don’t take it seriously.”

The note seeks to equip lawyers and firms with the tools to build a digital presence and protect their brand online, and includes practical information on running an effective website and managing negative comment. It includes sections on:

·         Building a profile online;

·         Monitoring online reputation;

·         Measuring and improving performance;

·         Responding to criticism.

Here’s a link to the practice note www.lawsociety.org.uk/advice/practice-notes/protecting-your-online-reputation/

COMMENT: We love these comments by Lucy Scott-Moncrieff “There is a whole generation who can’t remember a time before the internet” and “Online is not a fad. It’s business and may cost you business if you don’t take it seriously.”

Incidentally, lawyer-turned social media writer, blogger, speaker and commentator Julian Summerhayes suggests that if you like this, you should also check out this report on the six stages of social media transformation by by Charlene Li and Brian Solis www.slideshare.net/Altimeter/the-evolution-of-social-business-six-stages-of-social-media-transformation