jar691e1Here’s a story we didn’t have space for in the latest Insider newsletter so we’re offering it as an Insider Extra… We recently caught up with Mimecast co-founder and CTO Neil Murray (pictured) for a preview of the company’s plans for the coming year. He began by explaining the company’s “Bread” + “Butter” + “Jam” strategy.

Phase 1 – the Bread – is where the company began with archiving and email security being “consolidated in the Cloud”. Phase 2 is the Butter which has seen Mimecast move into information governance, risk, security and compliance. Murray describes this as “improving the business posture.” However where things get interesting is when Mimecast moves into Phase 3 – the Jam – with “exposing and gaining insights from corporate memory”.

By corporate memory, Murray means all that unstructured data, including email attachments, that law firms and corporations have been archiving in the Cloud for years… isn’t that a valuable repository and shouldn’t users be trying to obtain some RoI on this content?

As a part of a project called MimeDrive and scheduled for a product launch in Q3/Q4 this year (2014), Mimecast is now looking at how this corporate memory can be turned into a searchable asset offering people views, company views and date views of the data.

Murray is keen to stress this is not intended to compete with the likes of DropBox, Box or OneDrive but is something different, a way of adding value to the material customers are already storing in the Cloud through their use of existing Mimecast services.

“People are never going to leave email,” says Murray, “it remains the primary interface to the Internet and we are looking to make all those files attached to emails more accessible. In effect we are going to turn them into another searchable drive…” but a drive containing corporate memory.

“It is not about storage in the Cloud,” adds Murray, “it is about repurposing the files and data you already have – but with a consolidation of function and removing the problems associated with security, governance and risk. It is about empowering the end user.”