LexisNexis Enterprise Solutions saw new customer deals for its CRM solution Lexis InterAction  grow by over 25% in 2013 over the previous year. Today, InterAction is deployed in 54% of the Legal IT Insider Top 100 law firms. In addition to new customers in the UK, InterAction further strengthened its presence in the Benelux, Scandinavia and Eastern Europe. New customers included legal and accountancy firms as well as organisations in the banking sector.

The common reasons cited by organisations for selecting InterAction were a proven solution for the professional services market; its exceptional relationship management capability; and LexisNexis’ reputation for successful CRM deployments – regardless of firm size and geographic spread.

“CRM adoption is once again picking up steam in the UK, across Europe and further East,” explained Andy Sparkes, General Manager, LexisNexis Enterprise Solutions. “Recent economic pressures increase the need for first class customer relationship management to underpin more proactive strategic business development activity and revenue generation. In an increasingly competitive environment, firms don’t have the bandwidth to experiment with solutions and so ‘getting it right’ the first time is imperative. InterAction is specifically designed for the needs of professional services organisations and we have a long track record of successful and rapid deployments – all of which makes InterAction ever more credible. Based on the expressions of interest we are seeing currently, we have every reason to believe that 2014 will be equally successful.”

Guy Harles, Chairman of Luxemburg-based law firm Arendt & Medernach‘s Management Board, affirmed Sparkes’ observations. Harles commented, “Today, a CRM-centric approach to business is vital. The increased market competitiveness is making a tailored approach to client relationship management essential. LexisNexis’ deployment methodology, customer support and flexibility were key success factors for the implementation of InterAction in our firm.”