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Litera acquires relationship marketing vendor Concep

In the latest of a string of acquisitions, Litera has acquired Concep, a leading provider of B2B relationship marketing technology for law firms, corporations, and professional and financial services.

In the latest of a string of acquisitions, Litera has acquired Concep, a leading provider of B2B relationship marketing technology for law firms, corporations, and professional and financial services.

Concep will become part of Litera’s new firm intelligence business unit – a platform that was launched with the acquisition of Foundation Software Group.

This acquisition is intended to bring together the Concep marketing technology and integrated platform – email marketing, event management, and web automation – with the business insight and intelligence of the Foundation platform to empower law firms to improve client services and deliver on growth.

“We continue to expand our offerings beyond the practice of law to include the business of law. This acquisition will provide our customers with the means to connect and engage with their clients in more meaningful ways using the power of their data to drive business results,” said Chris Vorderer, Litera Managing Director, Firm Intelligence.

“We are excited to become part of Litera’s growing worldwide brand. As a Litera offering, professional services firms will be able to surface truly unique data insights and perspectives, driving ever more effective actions through Concep’s marketing workflows. This is good for our clients and our highly valued CRM partners.” said Dan Morgan, Concep CEO.

Founded in 2002, Concep has offices in London, New York, and Sydney.

For just some of Litera’s other recent acquisitions see: