By Tom Saunders
Today (15 July), legal technology vendor Litera announced it is relaunching to position itself as a platform which unifies the practice and business of law, underpinned across the stack by its generative AI agent Lito. Legal IT Insider spoke to Litera CEO Avaneesh Marwaha about what this means for the company.
Lito has been in the market since Q4 2025 and now runs across Litera’s drafting, contract review, knowledge and client development tools. As for whether Litera is truly one platform now, Marwaha says, “We are building toward that, we have to meet our customers where they are — whether they are heavily invested in the business of law tools, the practice of law tools or the growing segment which is heavily invested across both.” The idea is broadly to remind Litera customers that they may already have what they need within the Litera suite of products, so adopting additional generative AI tools may be unnecessary.
Litera, which is backed by private equity firm Hg, is known for being highly acquisitive, having made 18 acquisitions since 2019, with a peak of six acquisitions in 2022. Since then it has slowed down, with its acquisition of Peppermint being its only one since 2025. The relaunch is part of Litera’s efforts to clarify its value proposition and articulate its broad offering, “fine tuning the edges of the brand” as Marwaha puts it. Commenting on some of the more elaborate, celebrity-backed marketing campaigns the industry has seen in the last 12–18 months, Marwaha says he does not feel the pressure to compete head-to-head on these sorts of campaigns: “It’s not a B2C play, we are a B2B, highly regulated, single vertical business… We just need to keep reminding them of all we can do for them.”
When it comes to pricing, Litera currently offers Lito on a complimentary basis to customers of its core product suite. Law firms are considering their options when vendors begin charging for large language model-based tools and workflows on a token consumption basis and while Litera currently has no plans of that nature, Marwaha also pointed out to Legal IT Insider that its machine learning-based tool Kira will continue to run on Litera’s own proprietary models with no token exposure. The platform will help customers to optimise and orchestrate their token use by directing them to the right tool for the right task.
That kind of cost certainty, direction and optionality could be appealing to firms wary of open-ended consumption-based pricing. Marwaha is also keen to remind firms of Litera’s 30 years of algorithms and rule-based engines, which are layered on top of the models to give deterministic rather than probabilistic answers.
Marwaha compares the flood of new AI companies to what was happening in the market seven to eight years ago, when there were “too many vendors doing point solutions.” Harvey and Legora have rapidly expanded their capabilities far beyond simple point solutions, but Litera’s potential to offer an integrated solution across both the practice and business of law is differentiated compared to these tools, which are, for now, highly focused on legal work. It all depends on how well the company can integrate the different parts of its offering and convince firms of the benefits of this. It is also not the only legal tech company pursuing this angle, with companies like Clio offering solutions across the business and practice of law. Marwaha says that over the coming weeks, he plans to share examples from customers reaping the benefits of this integration.
Marwaha may be right, but the challenge Litera will face will be cutting through the noise of flashy campaigns and new feature launches. It will be interesting to see how Litera sustains its messaging going forward and whether this relaunch helps with law firm board level conversations.
Litera will be marking its relaunch at this year’s ILTACON, Aug 23-27 in Nashville, alongside the general availability of Lito.
