UK law firm Lovetts Plc has selected Aderant CRM4Legal 2011 for its client relationship management (CRM) and business development needs. Lovetts becomes the first business in the United Kingdom to implement the latest version of this award-winning software built on the Microsoft Dynamics platform.  Lovetts Plc chose the software due to its advanced Microsoft Outlook and Office integration and ability to organize and share client relationship data across the firm. With a graphical user interface and hundreds of features and visual enhancements, CRM4Legal 2011 can be customized to meet the unique requirements of the firm’s practice. Its intuitive work environment also helped set it apart from the competition.

“CRM4Legal 2011 allows us to more easily share up-to-date information and knowledge of clients and business prospects throughout the staff,” said Charles Wilson, chairman & managing director of Lovetts. “The software provides access to critical business intelligence that can help us improve client service and resource management, ensuring superior service and advice.”

“When we found out there was a Microsoft product that had been customized for lawyers, it seemed like an obvious choice,” said Chris Hunter, marketing & client relationship manager for Lovetts. “We wanted a technology that would pull everything together and harmonize with our own software. CRM4Legal 2011 is very intuitive. After half an hour of playing around with it, you get a good idea of how the navigation works and how easy it is to use.”  

CRM4Legal 2011 was launched in April of this year, shortly after Microsoft’s new Dynamics CRM 2011 made its “on premise” debut. The 2011 version includes a host of new features including role-tailored forms, real-time dashboards, team-based ownership capabilities, enhanced navigation, and a fluent user interface. (Aderant acquired Client Profiles, the developers of CRM4Legal in August this year.) Lovetts will be phasing in company-wide implementation of the software over the course of a few months, but expects the client side to be fully operational within the next four to eight weeks.