Marketing in the Attention Deficit Disorder Era – Keep it short, no – shorter than that!
Here’s a great cartoon by Tom Fishburne of Marketoonist.com commenting on the fact that in 2000, the attention span of the modern consumer was 12 seconds, whereas it is now 8 seconds. For the record, the average attention span of a goldfish is 9 seconds! There is a serious side to this however because if you audience has the social equivalent of ADD (attention deficit disorder) then it also means anyone marketing to such an audience needs to consider using “snackable content.” In other words breaking content into a series of bite-sized messages, which explains why more and more organisations are turning to media such as Twitter, Vine (6 second videos) and infographics. You can read Tom’s full article here http://tomfishburne.com/2014/10/attentionspan.html