Media Relations #101
As we've received some complaints about our handling of news stories in recent weeks, could we just make these two – very basic – points…
(1) If a press release is not meant to be reported before a specific time or date – clearly mark it as being subject to an embargo. We always comply with embargoes however we are not in telepathic contact with your PR monkeys.
(2) If you are developing a top secret product you do not want the world to know about – it might be a good idea to prevent your developers taking pre-release versions to trade shows AND then giving video interviews about the product that can be found on Google, YouTube or wherever.
If these points are beyond you, it may be time to consider a change of career. Thank you.