A survey commissioned by managed data service provider, Six Degrees Group, has found that there is a growing sense of discontent amongst both IT and business decision makers within the financial services sector, in relation to how technology service companies are promoting and selling cloud services. Six Degrees has a new microsite Up to the Cloud www.uptothecloud.co.uk to explain more about the technology.

Findings amongst IT decision makers

·       Over three quarters (88%) feel that ‘cloud-washing’ by marketing departments at technology brands is an increasing problem

·       92% feel that their cloud service provider doesn’t understand their needs well and only focus on generic needs

·       83% feel that cloud service providers could do more to demystify the cloud

·       88% of IT decision makers say that their cloud-computing provider is not listening to them

·       A quarter (24%) believe that cloud services are too rigid and inflexible

·       Only 6% agree that cloud service providers understood their needs well

·       One in five (20%) feel that cloud service providers help them understand the benefits the cloud can deliver through marketing

·       48% feel that there is room for improvement

The survey also highlighted that senior management and board level executives feel baffled by the amount of new phrases and jargon that they are expected to keep up with. Respondents felt that IT firms were twice as bad as Financial Services organisations for using waffle and confusing acronyms.

Findings amongst business decision makers

·       Almost half (48%) believe that technology companies are guilty of using too much jargon, compared to 26% for politicians, 22% for financial services and only 4% for lawyers

·       28% think that Platform as a Service (PaaS) was a new philosophy in railway management and 20% think it is a new social networking concept

·       12% think that Infrastructure as a Service (IaaS) is a new road project

·       12% think that cloud computing is a free WiFi service for Internet access in public places