LexisNexis Enterprise Solutions this morning announced that Norwegian commercial law firm Grette has selected Lexis InterAction as the firm’s CRM platform. InterAction will be deployed in Grette’s Oslo office and used by over 90 users.
InterAction will help Grette streamline its marketing, contact management and business development processes, facilitating a consistent, firm-wide approach to client relationship management. The solution will ensure data integrity, which in turn will help the firm derive and utilise the relationship intelligence residing in the firm for business advantage.
Christian Grande, Head of Marketing at Grette elaborated, “A best-practice approach to CRM is essential for us today, especially as we are experiencing significant business growth. Manual processes are hugely inadequate. InterAction uncovers hidden relationships within the firm, maintains contact history and exposes key data that will prove competitively valuable for us. This solution will deliver productivity benefits to both fee-earners and administrative staff.”