Osborne Clarke implements Intapp's new experience management system
Osborne Clarke has implemented Intapp Open Experience, a new product for the Palo Alto company and one that, now out on general release, is billed as able to help law firms engage with clients in terms of understanding their big picture objectives, improving their business development and ability to cross-sell.
Intapp Open Experience, which is being showcased this week at Inception 2017, Intapp’s global user conference, is designed to provide cross-practice, cross-sector and cross-jurisdiction visibility of work performed. It captures information on individual matters and projects by integrating data from the firm’s existing systems and makes it searchable, avoiding the need for extensive data entry.
Osborne Clarke is using the application to inform credentials presentations and pitches, and plans to also roll out the system to lawyers, so they can provide clients and prospects with a better understanding of the firm’s broader capabilities and experience, and cross-sell additional services.
“With the growth of our business in the UK and internationally, we have a wealth of expertise to offer our clients. The Intapp experience management system provides us with accurate information and visibility, enabling lawyers as well as the marketing and business development team to make the most of our collective knowledge by highlighting examples of past work relevant to new business opportunities, cross-selling, and collaborating more effectively across the firm,” said Richard Cliff, head of business development, Osborne Clarke.
He added, “After evaluating solutions from several vendors, it was clear that Intapp Open Experience did the best job of addressing our internal stakeholder requirements. The system is simple to use and doesn’t require extensive training. It is also versatile and can be used flexibly by different stakeholders, and integrates well with our other systems. The personal interaction and customer care we’ve had from Intapp is first class – and we’re looking forward to working with Intapp to expand the scope of what our experience management system can to do help us win even more business in the future.”