Scroll, LLC, known for its artificially intelligent SmartBoard where humans and robots work together to curate sharable content, announced that it is bringing to law firms a way to share this content more effectively.
This new platform is a complete social media and blogging system where a director can create and manage social media for thousands of attorneys and employees with just a few clicks, while maintaining posts uniquely branded to each individual attorney.
“Allowing the director to have this level of control benefits the entire firm. The marketing professional can now easily create social media campaigns on each attorney’s behalf allowing the attorneys to focus on billable tasks yet remain top of mind on social.
The firm benefits by the exponential exposure of the brand through its employees’ contacts that it otherwise would not be able to efficiently manage. It allows everyone in the firm to do the job in which they are most proficient, “said Marlet Edwards, Attorney and Co-founder.
This solution solves two problems. First, most attorneys do not have the time or tech savviness to create and manage their own social media campaigns. This becomes a lost opportunity as they are not staying in front of prospective clients nor showcasing thought leadership that leads to loyalty from current clients.
On the flip side, expecting the centralized marketing director to manage every attorney’s social media campaign is time- and cost- prohibitive without a tool like Scroll’s platform. Now the director can produce thousands of unique posts to LinkedIn, Twitter and/or Facebook with a few clicks on a centralized dashboard.
The templates ensure brand control, but the content shows up on social media with each attorney’s unique branding page.
The second challenge this system addresses is the one in which clients expect to know their attorneys better than ever before. Providing the individualized branding tool helps attorneys showcase their strengths and personality in a way that allows them to become known beyond their law practice. This makes today’s clients more comfortable throughout the entire process. In an era of less face to face time, human interaction is at a premium. Every effort at becoming more approachable and personable results in better business development.
This push and pull system also prevents a social media post from inadvertently leading the viewer to a page where a competitor firm may be advertising. Pushing out posts always pulls the viewer back to the attorney’s branded page. The director can easily track results with the dashboard’s analytics tool.
Scroll’s Social Media Platform: Key Features
• Centrally create firm-branded social media posts that are automatically personalized with each attorney’s name, bio, video, resources and more, and links to the firm’s website.
• Optimized for both desktop and mobile viewing.
• Performance Analytics.
• The ability to incorporate an artificially intelligent topic-specific news feed that boosts search engine rankings for each attorney’s specific site.
• All posts stay organized for later viewing.
• Advance scheduling and optimized timing recommendations.
• Each user has access to his or her own dashboard to contribute individually.
Scroll provides platforms in machine learning, collaboration and automated marketing to progressive law firms. Based in Raleigh, North Carolina, Marlet Edwards practiced law for fourteen years before co-founding Scroll. Scroll aims to help law firms better utilize the resources they already have – namely their people. To accomplish this, Scroll offers its SmartBoard™, an artificially intelligent platform designed to delegate the searching to the machines so that the attorneys simply consult their boards to quickly learn a topic, stay up to date on many industries, collaborate and curate shareable content. Scroll now offers a top down approach for social media posting that stays individually branded. This platform frees the attorneys from managing their own social media campaigns and gives that control to the firm’s marketing experts. Scroll cuts law firm labor costs while simultaneously amplifying business development efforts.
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If you would like more information about this topic, please contact Marlet Edwards at (919) 645-5712 or email at email@example.com.