This week our startup is NegoAgent, which uses AI to help you learn to negotiate or to improve your skills – a really interesting use case and one that we are following keenly as end users look to AI for training purposes more generally.
How would you describe your company to a friend?
NegoAgent is a software tool designed to support business professionals with negotiation. It is an alternative to taking expensive and time consuming negotiation courses. The tool is easy to use and lets the user take advantage of custom AI agents that challenge assumptions, scan counterpart events and provide strategy and leverage specific for your case.
And to a techy?
It’s built using the latest available AI-technology, using agentic features custom made for innovative new work flows related to negotiation.
When were you founded?
2025
By who?
Peter Hansson
https://www.linkedin.com/in/peter-hansson-6815392/
Who are your key managers/senior execs?
Single founder.
Who are your target clients?
Any business professionals. All will have situations where they want to have something from someone else, be it another internal stakeholder (department), supplier or customer/client. The benefit from having a fast and easy to use tool that forces you to consider the best path to your goal is universal. What was previously requiring an expensive negotiation course is not available for everyone.
What is your plan (growth strategy)?
The plan is to continue to grow organically, using articles on website, posts on social media.
Key achievements?
Early adoption by purchasing managers in automotive sectors, showing strong validation of demand and actual value provided to users. Great feed-back from customers who has previously attended negotiation courses by the old legacy negotiation firms, indicating that NegoAgent is easy to use and creates significant value and confidence with minimal effort.
Have you received investment?
No, self funded.
Have there been any key changes in direction since you were founded?
The principal intention, to provide a fast and truly useful way to all business professionals to use the best practices in negotiation, remains the same. However, new innovative features, such as Radar-AI, have been added at a steady pace. Opportunities in the agentic era continue to amaze and allow truly useful new tools to be developed.
What are the key challenges in your market?
It will continue to be a challenge to raise awareness for the use cases, as what is possible in the last few months is well above what has ever been possible before.
Tell us something people don’t already know about the company?
NegoAgent is founded by Peter Hansson, who has about 20 years of experience in the heavy commercial vehicles industry, with a few years in between in small scale solar energy business. While working for the solar power business he spent several months in rural Inner Mongolia in People’s Republic of China as project manager for the first installation of Stirling-based solar power plant in the country. A very special kind of negotiation with local suppliers where there was not a shared common language!
