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Comment: Five Emerging Trends in Law Firm Marketing and BizDev – including the rise of law firm sales

The word “sales” has slowly, albeit steadily, slipped into the law firm lexicon. As a result, the industry is observing the rise of the sales-focused law firm CMO or dedicated Chief Business Development Officer (CBDO). These positioned are being augmented with experts from outside the legal industry who are bringing more recourse process and structure to the law firm BD process.