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Uncut: Why are you bigging-up your rivals?

I recently had a meeting with the director of a legal IT services company who said their ambition was to “become the next Tikit”. We’ve also heard companies say they were going to be “the only viable alternative Tikit,” or “like Tikit only cheaper and better” and even “like Tikit but with better biscuits on offer in their meeting rooms.” OK, we made the last one up but you get the general picture.

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Comment, Opinion & Guest Articles Latest News

Christian UnCut: Accentuate the Positive, Eliminate the Negative

I received an email today from a legal IT vendor saying they were attaching a copy of a letter they had just sent out to all their customers denying rumours that they were about to close down. What? Are they mad?